Google Organic CTR Modeler & Traffic Yield Simulator
Simulate organic search click-through rates and forecast traffic gains as your keywords advance up the Google SERP.
The Standard Google Organic Click-Through Rate Curve
Position #1 on Google captures approximately 28.5% of all clicks. Position #2 captures 15.7%, and Position #3 captures 11.0%. By position #10, the click-through rate drops to just 1.4%. Modeling your potential traffic yield helps you prioritize high-impact SEO campaigns with predictable traffic returns.
SERP Feature Decay Across Different Layouts
| Rank | Clean SERP CTR | With Google Ads 4-Pack | With AI Overview | With Local 3-Pack |
|---|---|---|---|---|
| Position #1 | 28.5% | 16.4% | 18.2% | 19.8% |
| Position #2 | 15.7% | 9.2% | 10.4% | 11.3% |
| Position #3 | 11.0% | 6.5% | 7.1% | 7.9% |
| Position #5 | 4.5% | 2.5% | 2.8% | 3.1% |
| Position #10 | 1.2% | 0.6% | 0.7% | 0.8% |
How to Model Traffic Growth Before Writing
Multiply monthly keyword search volume by the incremental difference between your current ranking CTR and target ranking CTR. For example, moving a 10,000 search-volume query from #7 (3.2%) to #2 (15.7%) yields 1,250 additional monthly visits without building a new URL.
Frequently Asked Questions
Why does position #1 CTR vary between industries?
Commercial queries with high CPC ads naturally siphon clicks away from organic results, whereas technical and informational queries retain higher organic click share.